Analysis Of Operating Environment Of Honda In China

Analysis Of Operating Environment Of Honda In China Honda entered the Chinese market in 1982 by cooperated with China’s Jialing Machinery Factory to produce motorcycles. Currently, Honda has 16 companies in China spreading over nationwide. â€Å"Respect intellectual property; bring joy to people’s life† is Honda’s IPR credo in China. Honda’s presidents all have technical backgrounds. They are important needed advanced technology for the company’s further development. December 2007, Honda’s China portfolio came out includes over 500 registered trademarks, 3,800 granted inventions, model patents and more than 1,100 granted design patents. In an addition, Honda upgraded the former intellectual property office into a division and hence the IPR division was officially established. Resulted, the scope of work was expanded. The division’s main task is to provide support on IPR issues. Although they do not have to report directly to headquarters, they communicate regularly with the head quarters and sometimes the headquarters will give them directions. Meanwhile they will also give their opinions what should be done in China to gain support from the headquarters and improve their efficiency.   The secret of successful Honda in China is they are very creative and innovation, they never imitate others but still create high quality product. Mr. Honda with a mechanical background was aware that machines could operate as long as there is fuel. He created the Honda slogan with the basic principles, â€Å"Respect for the Individual† and â€Å"The Three Joys†- â€Å"the joy of buying, the joy of selling and the joy of creating.† The Three Joys mean to a certain extent which related to the IPR work. The joy of buying refers to customer satisfaction and willing to pay for their products and services. They stand strong that the most important thing is to bring the joy of buying to the consumer. On the other hands, the joy of selling and creating refers to bringing joy to Honda’s dealers and manufacturers by selling and producing Honda’s products which is also an important aspect of Honda business. Honda’s operating strategy is â€Å"where there is a demand, there is production.† The most basic of Honda’s IP strategy is â€Å"providing necessary support on IPR related issues to meet the need of development in the local market.† Honda’s IP work is to create intellectual properties efficiently and secure IPRs in order to provide maximum protection for the customers’ interest and the development of business. In recent years, Honda is facing growing pressure of other fakers and wrong timing. For example, Honda might take 2 or 3 years for counterfeit products to promote in the market after Honda’s original’s launch. However, as soon as Honda launches a new product, some Chinese companies will start counterfeiting. Some counterfeits or fakes appear even before Honda st arts productions which have same trademarks, design and patents. Honda needs to take some time from the application for IPR and it is the situation that Honda is facing in recent years. Therefore, Honda focuses on their work in China, taking full advantage of IPR to deal with the new challenges. They come out with a unique understanding that IPR is a kind of right and they want to take the full advantage of IPR for the development of their business, patent products and fully taking their rights. Resulted, Honda is carrying out a series of IPR activities such as infringements track down, intellectual property education and assisting government’s consumer rights protection campaigns. Spare parts for the maintenance of Honda vehicles are only sold in authorized Honda dealers but yet many companies are producing under the Honda name.

Ford Pinto Case Essay Example | Topics and Well Written Essays - 500 words

Ford Pinto Case - Essay Example This line of thinking is supported by the first principle in Rawls’ theory of justice: that each person is entitled to the most extensive total system of equal basic liberties (Oyeshile, 2008, p. 65). Among our human liberties, nothing is more basic than the liberty to be secure in one’s right to life and well-being. The intentional deprivation of one’s life and health becomes an unethical act and works against the theory of justice of Rawlsianism. Furthermore, in weighing the theoretical costs to benefits, Ford transgressed the principle of Mill’s utilitarianism which defines value as not merely that which pertains to quantity (pursuant to Bentham’s hedonism), but that which takes into account the quality, or the good making properties which determine value (West, 2006, p. 120). In short, the net benefit in dollars and cents cannot offset the threat to human life and health that their design posed. ââ€"  Is American industry at too much risks for lawsuits to remain competitive? Should lawsuits such as the one against Ford be disallowed or limited? Why or why not? Should we try to restrain, in this and other product liability situations, the litigiousness that seems to characterize American life? How might we do this? There are some lawsuits built on superficial claims of product liability, simply because they negate the role played by customer negligence. In the case of the Ford Pinto, however, the customer has a real and valid actionable claim against Ford. The sale of a product is inclusive of warranties against product defects, and in the Pinto case, an exploding gas tank is a huge defect. Furthermore, seen from the Rawlsian difference principle, social and economic inequalities are to be arranged so that they are both to the greatest benefit of the least advantaged. In this case, individual customers are the much

Compare and contrast Essay Example | Topics and Well Written Essays - 500 words - 9

Compare and contrast - Essay Example For the third paragraph, it talks about the comparison and contrast of the form. The form is the description of what can be seen in the painting such as the color, geometric forms, lines, contrast of dark and light colors. It talks more on the appearance of whatever that can be seen within the artwork. For the last paragraph, it talks about the feeling of the writer about the paintings. The painting entitled â€Å"The Last Supper† was originally painted in the 15th century by Leonardo da Vinci during the Renaissance period. It is a piece of artwork painted directly on a wall in Santa Maria delle Grazie, Milan with a measurement of 450 by 870 centimeters or 15 feet by 29 feet. Leonardo da Vinci painted the mural on a dry wall which means that it is not a true fresco. He sealed the stone wall with a layer of pitch, gesso and mastic then paint onto the sealing layer with tempera or in a permanent fast-drying painting medium consisting of colored pigment mixed with a water-soluble binder medium. In the year 1518 to 1594, Jacobo Tintoretto painted his own version of â€Å"The Last Supper† in San Giorgo Maggiore, Venice. He painted on oil on canvass with a measurement of 12 feet by 18 feet, 8 inches. The paintings painted by da Vinci and Tintoretto are a group of people in a room particularly Jesus Christ and his twelve disciples. In Tintoretto’s painting there are other people that can be seen such as the servers and many flying images on the both sides of the top but in da Vinci’s painting only the portraits of Jesus and his disciples or apostles. Both of the paintings portray the reaction shown by each apostle when Jesus said that one of them would betray him. The effect of his words leads them to a visible response. All of the twelve apostles have different reactions to the news, with different levels of anger and shock. In da Vinci’s painting, he grouped the apostles into four groups of three united by their posture and gesture, with Jesus in